Advertisements normally work well due to a few points. The main point is its simplicity, As advertisements are mostly short and simple, consumers can easily comprehend them. Secondly is its marketing strategies. Advertisers will only display the good side of the product. Not many will like to display both sides of their product as this may send customers away. Thus only by displaying the good side of the product can advertisers attract consumers. Lastly, advertisements work well due to the promotions and reduced prices shown in the advertisements.One example is the Kenya Airflights. In order to increase the company's sales of air tickets, it provides a complementary package.For air tickets bought in this package, the airflight company will provide hotel accomodation at discounted prices for the consumers at their destination. Mesmerised by these attractions, people will flock down to the company or shops to buy the products. Moreover, there may be a time limit for these attractions. Thus people will have to act fast before the promotion ends.
However in some cases, it is neither a matter of time nor any attractions that hypnotised the consumers. The problem is with them. When there are advertisements of slimming centres or slimming pills, this group of people will feel inferior of their own bodies. They will feel that they are fat, but frankly speaking, they are fit. Thus in order to be come slimmer, these people will respond to the advertisements. Sometimes people may point out that this type of advertisement may be misleading. Yes they may be misleading but the main problem is their psychological problem. Have they overcome it?One example is the Slim 10 Case. In order to look better on screen, Andrea De Cruz ate the slimming pills despite having look slim.
For some companies, money spent in advertising may be worth it. Advertisement is likely to publicise the company's name and help promote its product. One example is RAINBOW, a shop which specialises in breeding and selling fishes. It has advertised itself such that it has made itself known in Singapore. However, whether the money spent on advertising is worth it may be greatly dependent on its sales after advertising. If sales is good, the company may be able to cover its costs. Total cost of advertisement will be able to spread over a large area. But in certain cases, sales cannot be used as a support of whether money spent on advertising is worth it. One example is the slim 10 case. Although the plls were selling hot then, health hazards from eating its pills were later identified. Slim 10's pills contain fenfluramine, a poison that was not listed on the list of ingredients. Those women who were healthy but took the pills for vanity, suffered liver failure and hypertension. this resulted in a battle of court cases. In the end the company, TV Media, that helped to advertise the product, was also sued and was asked to pay a huge amount of money to its plaintiff. At the end of the day the company had also made a loss.
Not all unsolicited advertisements should be banned. The term "unsolicited advertisement" means unrequested advertisement. if all unsolicited materials are banned, then we will not know where we can get product or food that are selling at the most cheap or economical price. However advertisements like the Slim 10 pills should be banned as it provides untrustworthy reports and evidence. For example, Chen Liping, the artise celebrity spokeman for the product, did not feel anything wrong after eating the pills for weeks. On the other hand, Andrea De Cruz suffered from liver damage after eating the pills. Hence unsolicited advertisements with false claims and that could harm the public should be banned.
I think the government should impose stricter laws on advertisements. For example, advertisements within the printed products cannot contain price ranges. This is to safeguard the accuracy of the information within the directory because those items are often subjected to change. Discount offers are acceptable if they are not in connect with a price and are stated in isolation. Cashback offers should also be restricted as such offers are quite complicated and may not be possible to fulfil and can also mislead users